Barry Feldman says, “When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?

The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume.

For three years running, Andy Crestodina — the web design and development company’s co-founder — and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let’s take a look at some of the trends over the years …

Business Blogging: A Look at Trends From 2014, 2015 & 2016

2014 …

In their 2014 research they established some baselines and concluded:

  • The majority of bloggers spend two hours or less on a typical post.
  • The typical blogger published several posts per week. 5% published daily.
  • 80% were creating content of 1,000 words or less”.

Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

HubSpot

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