‘4 Education Marketing Trends to Keep an Eye on in 2017’ – HubSpot
Sam Balter says, “Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve.
Video Goes Big and Goes Live
The powerhouse engagement stats for video content keep growing. People watch more content online. Nearly half of Millennial digital video consumption happening on mobile. Incorporating video into your content plans is no longer optional. Eighty-six percent of colleges already have a presence on YouTube. Next year, it’s all about live video.
Facebook Live (Facebook’s live streaming app) is now available to all. It’s being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality.
Fortunately, campuses are natural hives for creating compelling live video. Any school event can be live streamed (as long as your school policies permit this). “Student on the street” interviews about a hot topic of the day. Day in the life videos for different student personas. Clips from classes and lectures.
Your school has tons of live action worth streaming live. You can even continue to repurpose video recorded as part of a live stream into future content”.
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