John Raampton says, “Chief Marketing Officers (CMOs) never seem to have enough time to do all of the tasks they need to accomplish in a given day. To be successful, CMO have to delegate and make informed purchase decisions.

Automation has made the work of marketing teams easier, but with so many tools now available, it can be very difficult to find the perfect option for a department’s needs. Selecting the wrong tools, or being a late-adapter can really set a marketing organization back.

In today’s competitive marketplace, it’s more important than ever that CMOs be ahead of current marketing trends, which means constantly evaluating solutions to make sure they address the following five needs.

#1: Cross-Departmental content collaboration

In 2017, great marketing strategies won’t simply be planned. They’ll be carefully designed to ensure the optimum customer experience.

Businesses have already merged sales and marketing in their content strategies, but the coming year will see that collaboration expand to include customer success and product development. Prezi focuses on storytelling, with a suite of tools to help business teams create, collaborate, and monitor their results. These types of tools will be even more important as CMOs strive to create the internal and external content strategies that are necessary to reach today’s business customers”.

5 things that are going to change the lives of marketers in 2017

Mashable

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