‘7 Tips to Running a Successful Email Marketing Campaign’ – Business.com
Sarah Quinn says, “Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It’s safe to say email is a tough game, but there are still ways to win.
1. Expert copy
If your copy isn’t up to scratch, your click-through rate is going to sink way down. So it’s very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they’re sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive, convincing readers to hit your call to action button.
Keep the copy is short and succinct, making it easy for users to scan and digest the message quickly.
For extra points, add personalization to your email copy. Fifty-three percent of marketers say continuous, personalized contact with existing customers results in moderate to significant revenue impact.
2. Beautiful design
Like your copy, your design must also make it easy for readers to scan your email. Why? People are busy. If they feel bombarded by too much information, they’ll switch off. Make your design clean and simple. Use blank space. This makes it easy for users to scan the page and also makes products stand out. Use a simple, grid pattern that is easy to follow and allows the products to become the main focus”.
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