Greg Randall says, “Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions. 

Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take.

To drive revenue, the construction of cart abandonment emails requires more thought and planning in three key areas:

  1. Email layout
  2. The ideal content recipe
  3. Content hierarchy

Before delving into the above let’s first understand the size of the problem.

Cart abandonment rates

SaleCycle produced a report in Q3 2016 which found the average abandonment rate from 500 leading global brands to be 74.4%”.

Cart abandonment emails: Creating content that maximises conversions

EConsultancy

Sharing is caring