‘Lyft’s head of marketing on what to expect in 2017’ – Mashable
Kerry Flynn says, “When you think of the ride-hailing industry in the U.S., two names should come to mind. But while Uber boasts name recognition for starting its own line of “Uber for” startups and a market valuation of a $68 billion, Lyft is the smaller company that claims to be quite satisfied with its place and trajectory.
How do you market an underdog? It helps when Uber is almost constantly fighting public relations battles, allowing Lyft to position itself as the warm and fuzzy alternative. In particular, Lyft emphasizes a friendly and supportive approach to both its passengers and its drivers. That’s why the company touted new partnerships with Starbucks and Anheuser-Busch, for example, this year. Earlier this month, Lyft held a “Driver Appreciation Day,” where the company matched tips for its drivers.
On Wednesday, Lyft revealed to Mashable its second annual list of top destinations known as the Lyftie Awards in its latest grab for your affection.
Mashable spoke with Melissa Waters, Lyft’s vice president of marketing, about the awards and what they have planned for the next year. She currently serves as the head of marketing since the former Chief Marketing Officer Kira Wampler left for a new gig earlier this year. The interview below is lightly edited”.
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