Sarah Quinn says, “Did you know that only 8 percent of marketers consider themselves as ‘very successful’ at tracking the ROI of their content marketing?

Maybe you did. In fact, maybe you’re part of the 92 percent who aren’t confident in their content results.

Tracking content marketing is difficult because your content can achieve different things in different circumstances. For example, the video on your YouTube channel helps to raise awareness of your brand, and the gated eBook on your website collects leads.

So, how do you apply all of this to ROI? You use technology to help you! Here are four of the best tools you can use to measure your content ROI.

1. Google Analytics

If you’re only going to use one tool to measure your content ROI, it should be Google Analytics. Google Analytics is a comprehensive platform that allows you to build a complete picture of your data. The dashboard presents you with a whole host of data on everything from page views to your bounce rate, over any date period”.

The 4 Best Tools to Measure your Content ROI

Business.com

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