‘The Biggest SEO Mistake Is Lack of Distribution’ – Entrepreneur
Jason Parks says, “One of the most common mistakes I see amongst companies investing in SEO is that they’ll write 4-5 internal blogs per month. When it comes to external blogs and distribution, there is no defined strategy. Zilch. Nada.
Why External Content is Crucial
Backlinks are the foundation of Google’s algorithm. If you want a complex explanation of the original PageRank algorithm, click here.
I’ll give you the CliffsNotes version.
Google views your site as authoritative when other sites link back to it. They don’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won’t rank at all. You don’t want this.
What Google wants to see is authoritative and relatable links talking about your site.
Distribution
When a company with a low domain authority writes 4-5 internal blogs per month, nobody is going to see the content. It’s the equivalent of writing a great novel and nobody reading it”.
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