Andrew Medal says, “Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use old methods that are ineffective.

If you have never been hit with a Google penalty, let me just tell you it is an experience like no other. Your heart falls into your stomach, you become short on breath and your eyes start to hurt from staring at your computer screen wondering what happened. It’s not a good feeling and one that you never want to experience. Even worse, when potential clients or partners look you up on Google and see you’ve been penalized, kiss your reputation goodbye.

As you plan your SEO strategy for the year, here are four things to watch out for. If any of these are happening, there is a good chance you are on your way to a Google penalty.

1. Linking to your homepage

First, there is nothing wrong with including homepage links into your backlink strategy. However, it must be done the right way”.

4 Dumb SEO Tactics That Will Get Your Site Penalized

Entrepreneur

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