‘The One-Two Punch of Authenticity and Strategy’ – Copyblogger
Sonia Simone says, “We all know how we feel when we run into creepy, pushy salespeople, right?
Manipulated, pressured. Slimed.
In fact, the last thing we want to do is make a purchase from that person.
High-pressure salesmanship rarely works online. It’s so easy to just click away.
That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.
And yet, too many companies pump out massive volumes of content without seeing real results. Where are they going wrong?”.
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