Garry Grant says, “Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from year to year, the way you accomplish that goal will. To create effective online marketing strategies for the new year, you’ll need to look at the trends and changes that are poised to take off and adapt to them accordingly.

Here are five tips for improving your online marketing strategies to help you reach more customers and drive ROI in 2017.

1. Spend More of Your Budget on Content

One of the best ways to grow your online audience is to consistently pump out long-form, quality content. “Quality content” can be a blog, article, whitepaper — anything your business publishes online that provides a use for the reader. Allocating more of your budget toward quality content can have a number of benefits for your online marketing strategies:

  • Increase brand awareness
  • Rank pages for your top keywords
  • Create blogs and articles people will want to share”.

5 Tips for Your Online Marketing Strategies in 2017

Business.com

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