‘How to Architect Your Content Strategy’ – CMI
Marcia Riefer Johnston says, “The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do that?
What does it mean to architect your content strategy?
To architect something is to design a space for it. To architect your content strategy is to design an information space – typically an internal website – where your team keeps the elements of its content strategy. Examples include:
- User research
- Personas
- Message architecture
- Content inventory and audit reports
- Workflows
- Style and brand guidelines“.
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