‘9 Simple Steps for Business Leaders to Dominate Twitter’ – Entrepreneur
Mindi Rosser says, “For business leaders intent on raising their visibility and promoting their company, Twitter can be one of the best tools to use if your buyers are active on Twitter. To determine whether prospective buyers tweet, type your top competitors into the Twitter search bar. If your competitors’ Twitter handles pop up, click on them. Are they tweeting frequently, or at all? If so, be assured your audience is on Twitter.
According to Hinge Marketing, 17 percent of non-client referrals come from social media. These come from people you may not know or have done business with, but referrals from people who have never worked with you, but know about you via your online presence, which includes your website and yes — your social media presence.
Too many business leaders avoid Twitter because they do not understand the platform and feel inundated with pointless tweets when logging in. Though Twitter may feel overwhelming at first, you can learn how to filter the noise and only pay attention to conversations that matter. But first, you must be on Twitter”.
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