‘Five issues which keep ecommerce managers up at night’ – Econsultancy
Jeff Rajeck says, “Ecommerce is a scary business.
Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.
On top of that, consumer expectations change so often now that all the effort you put into making customers happy just a few weeks ago may have no measurable effect now.
Because of these factors and many others, ecommerce managers can be forgiven for being nervous, paranoid even.
To find out more about these fears and offer some group therapy, Econsultancy invited dozens of ecommerce professionals to discuss their current concerns as well as some of the industry trends and best practices at Digital Cream Singapore.
Below are the main items which delegates said were at the forefront of their minds (if not literally keeping them up at night) and some thoughts on how they will deal with them in the coming year”.
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