Amy Gesenhues says, “With less than a month before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect on their advertising goals throughout the rest of 2017.

Today, Intel released a 30-second spot scheduled to air during Fox’s Super Bowl broadcast on Sunday, February 5. The ad, featuring NFL MVP Tom Brady, showcases Intel’s 360-degree replay technology — the same technology Fox will be using when it airs the game.

While we are starting to see more announcements around this year’s Super Bowl brands, advertisers haven’t been as quick to share their Super Bowl ads or teaser ads this year compared to Super Bowl 50. Last year, both Wix and Butterfinger had released teaser ads before the start of the year.

According to Adweek, Butterfinger has already confirmed it will not be advertising in this year’s game, nor will Doritos, Mini USA, SunTrust and Toyota — all brands that showed up for last year’s Super Bowl”.

Super Bowl LI advertisers: Here are the brands gearing up for game day

Marketing Land

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