‘You Don’t Need 10,000 Subscribers – Here’s Why’ – AWeber
Tom Tate says, ““More subscribers, more sales.”
This is the typical New Year’s resolution for an email marketer. Every other marketing blog and guru wants to teach you how get your next 10,000 subscribers or offer “the secret technique” to quadrupling your list growth overnight. You can attend webinars, buy info products and take online courses to help you build an impressively long list of email addresses in a database.
And there’s nothing wrong with that, but before you start plugging away daily growth goals in a spreadsheet and investing in high-converting plugins and widgets, take a few moments to solidify a holistic strategy focused on why you are marketing in the first place. You may not need a quarter-million subscribers to hit your goals.
Don’t get me wrong. Growing your list is important, exciting and rewarding. Even we used to offer a popular guide for new customers, entitled Your First 5000, and we still host a highly-effective course, Your First 500. Quantity is important, but it’s quality that converts.
So rather than defaulting to the mindset of “more, more, more…”, consider these alternative resolutions for 2017”.
Comments are closed.
