‘4 Perks of Leveraging Big Data in Marketing’ – Business.com
Maria Marinina says, “The expanding universe of big data brings in more opportunities for ventures to thrive, yet more risks inevitably follow, too. To escape the complexities, some companies decide to ignore the topic, in general, underestimating the importance of data science, big data analysis and business intelligence services for their marketing activities.
For good or bad, big data is not a fad that will disappear anytime soon. Over time, this trend will only peak, thus adopting it faster means getting an access to its advantages earlier. What advantages exactly? To answer this ‘what,’ we first need to understand why big data is important anyway.
Why big data matters
One of the reasons why some might underestimate the practical significance of big data is the hype and mystery around the agenda. Sometimes the wording is rather foggy, like “Big data helps you to transform raw information into a valuable resource”. For those who are hesitant about adopting any data science solution or creating their own, this sounds unconvincing”.
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