‘How Augmented Reality Will Shape the Future of Ecommerce’ – Entrepreneur.com
Eden Chen says, “Last year, 2016, will undoubtedly go down as one of the most pivotal years in the history of virtual reality (VR). Major VR platforms, from the likes of Google, Facebook and Sony, were either promised or actually released, giving this new technology added credibility from these corporate heavyweights.
What’s more, devices that utilize virtual reality — and its cousin, augmented reality — have evolved from the dreams of tech enthusiasts to something your uncle can purchase from his local brick-and-mortar retailer.
Consumer demand, high-quality devices and market conditions have all aligned to make VR and AR the next major advancements in the tech world.
Investors, meanwhile, have also offered enthusiastic support for these technologies, pouring in $1.7 billion over the past 12 months. Look no further than the runaway success of Pokémon GO as an indication of how eager consumers are to embrace AR”.
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