Jesse Boskoff says, “When it comes to search engine optimization (SEO), staying on top of trends is about more than sounding savvy when you talk tech with your colleagues. It’s also essential to the strength of your enterprise’s online marketing efforts. Here are six must-know SEO trends poised to make a big impact in 2017.

1. Google’s Accelerated Mobile Pages (AMP)

Google’s new AMP Project promises to deliver optimized content to mobile users at lightning speeds. An open-source project, AMP relies upon specialized HTML files that are designed to load at least four times faster than standard webpages. Many users have already seen AMP results showing up in their Google search results carousel.

While AMP coding doesn’t have any direct effect on search result rankings, faster-loading pages are already getting more clicks and impressions. A more positive user experience has also been noted by many publishers moving to AMP content. Those factors do affect SEO rankings, so AMP is likely to become more and more important as 2017 progresses”.

6 SEO Trends to Look Out for in 2017

Business.com

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