Barry Levine says, “Launched in the fall of 2015, Google’s AMP initiative has raised the performance standard for mobile content by accomplishing what the initials promise: accelerated mobile pages.

But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News and Pinterest. These sources summon the AMP content from Google’s cache, via a sufficiently speedy connection.

This week, Google and San Francisco-based performance and security firm Cloudflare made announcements to help broaden AMP’s availability.

Google unveiled AMP Lite for mobile devices with slow connections or not much memory. The Lite format is compressed so that it takes up 45 percent fewer bytes than standard AMP, in part by always employing lower quality for images and optimizing the use of external fonts.

At the moment, AMP Lite is only available in countries like Vietnam and Malaysia, where slow wireless networks are common”.

Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint

Martech Today

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