‘3 ways to see the future with social media data’ – Marketing Land
John Donnelly III says, “If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list.
Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out in the long run, and the full context behind the events of the present. It would be overwhelming at times, but as a marketer, it would be fascinating.
In many ways, analyzing social media data is like tapping into a deep well of such information. Digging into details about the past, particularly insights from sources as direct as individual users, reveals insights and data-driven predictions about the future.
It’s not the same as snapping your fingers and materializing in the Middle Ages or third millennium, but in the context of marketing and business, social insights can offer serious value. For example, consider how marketers in the following scenarios can use the information we mined from our social data library of one trillion posts to see and seize the future”.
Comments are closed.
