‘4 Goals for Your Email Marketing Campaign’ – AWeber
Monica Montesa says, “Now that we’re a few weeks into the New Year, the reality that it’s time to commit to the goals you’ve set for yourself is probably settling in right about now.
If email marketing is on your to-do list for 2017 (and I hope it is!), you’ll want to start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated and execute a game plan that helps you get the list growth, engagement rates and business results you’re looking for.
To help you get started, here are four email marketing campaign goals you can work towards this year.
1. Grow your subscriber list
As an email marketer, your subscribers are your most valuable asset. That means in order to run a successful email marketing campaign, you need to build and maintain a list of people who regularly open, read and engage with your messages”.
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