Kristen Vanstrom says, “Being a business owner is a dream of many; but a reality of only a few. Especially when it comes to actually making it in the small business space. It requires persistence, preparation and dedication. If your mindset is stuck in “no matter what, I’m gonna make this work!” then you might be ok. For the rest of you, who are looking for a little push in the right direction, here are some great tips.

Know your customers

This goes with any business, big or small. If you don’t know your target buyer, you’ll have a hard time establishing long-term customer relationships. You could spend months marketing to the wrong people. You might even push away customers simply because your promotional efforts are so off base.

Create an experience

It’s not only about what you’re selling, but also how you’re selling it. Let’s say you’re shopping for a new car. How would you feel if you drove up to a lot, and ordered the new vehicle, fast food style? You weren’t allowed to test drive or shop around”.

7 Tips for Building the Small Business of Your Dreams

Business.com

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