Lesya Leu says, “Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has.

The photo-sharing app (hasn’t it become much more than that, though?) announced that it is experimenting with video ads within Stories with some of the biggest global advertisers. Of course, those posts will be marked with a “sponsored” sign. In an interview with Fortune, director of product marketing Jim Squires hinted at a “two or three-week test period” before making the feature fully available to all its active advertisers.

Here, you might draw a comparison to Snapchat’s ads. Yet, Snapchat works mostly with larger brands and tries to keep ads as unobtrusive as possible. That gets pretty pricey, pretty quickly. If you want to play with the big boys, like Netflix, Burberry, AT&T and Cola-Cola, you’d have to have a budget big enough to advertise on the network. However, contrary to Snapchat, Instagram’s ads will continue to be self-served and employ auction-based pricing”.

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Entrepreneur

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