David Moth says, “Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.

While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.

Much has been written on the Econsultancy blog recently about the importance of conversion rate optimization, but to what extent are businesses actually doing it? And what methods are most popular?

The latest version of our Conversion Optimization Report, published in association with Redeye, asked respondents about both of these areas, revealing some interesting findings.

Encouragingly, 55% of client-side respondents said that CRO is ‘crucial’ to their overall digital marketing strategy. Only 10% rated it as ‘quite important’ or ‘not important’.

According to business consultant and all-round digital whizz Dan Barker”.

Lack of resources and budget still the main barriers to CRO: report

Econsultancy

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