AJ Agrawal says, “Today’s online shoppers depend more and more on mobile to juggle their various interests and tasks: In addition to their laptops, users are turning on smartphones, tablets and even smartwatches to consume information.

And, with mobile eclipsing desktops at a faster pace than ever, mobile marketing is no longer just the option it was just a few months ago. Today, marketers looking to build the ever-crucial consumer relationship have to get on board with the digital age.

If your marketing strategy has “success” on its 2017 agenda, these four mobile-marketing tips will be key.

1. Make sure your site is mobile friendly.

Last year, marketers learned that few consumers want to pinch and zoom their way to a purchase. New SEO changes also debuted, prompting a mad dash by most companies to implement those changes so their sites would be mobile-responsive.

Now that it’s 2017, marketers who failed to get on board are already feeling the effects; for whose who have yet to remedy non-responsive sites, the next few months won’t be forgiving. Marketers who have taken the necessary precautions, however, can move on to optimize their users’ mobile experiences”.

4 Tips For Mobile-Marketing Success in 2017

Entrepreneur

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