Alfred Lua says, “We are very grateful for all the research that has been done on social media.

Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors and made us better marketers.

To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy.

In this post, I’d love to share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today.

1. Facebook is more than 2 times as popular as the next most-popular social network

urveying 1,520 U.S. adults above the age of 18, the researchers found that Facebook is still the most popular social media platform — and by a huge margin. The percentage of U.S. adults on Facebook (79 percent) is more than twice the percentage of adults on Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent) or Twitter (24 percent)”.

5 Social Media Studies That Will Boost Your Marketing Skills

Entrepreneur

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