‘6 Updates Your Content Marketing Strategy Needs in 2017’ – Business.com
Remy Bernstein says, “The digital landscape is cluttered with published B2B content, and savvy marketers naturally want to make a splash of their own. But consider this: 60 to 70 percent of B2B content goes unused due to a variety of factors, from disorganization to a lack of resources.
Don’t let your content be among that (alarmingly high) percentage. Here are some tips for refreshing your marketing strategy this year.
1. Repurpose Your Existing Content
Most brands recognize the importance of content marketing, but often assume they lack the resources it takes to publish regularly. Repurposing content is a great way to update your strategy without starting from scratch. By taking a closer look at the assets at your disposal, you’ll find that most of what you need is right in front of you.
Content curation and syndication allow you to republish content that may be interesting to your target audience without actually having to produce it yourself. According to research from Curata, top marketers are creating about 65 percent of their own content, curating approximately 25 percent and syndicating 10 percent. While these strategies should not be your main source of content, they can help you publish more regularly without eating up precious time or resources”.
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