‘How to build links without creating content: 5 examples’ – Marketing Land
Andrew Dennis says, “Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link.
Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because you’re involved in the same community events. These are other reasons, of course.
Links represent a relationship and connection online. If you want to build links without creating content, then you should be looking for opportunities created by existing relationships and connections.
Providing value is essential to earning links. You’ll never secure meaningful links unless there is value in the link for the other site—value for them, their website and their audience.
Any link-building tactic (including content creation) can be abused, and you shouldn’t build relationships and engage with your community for the sake of links alone”.
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