Justin McGill says, “Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.

Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. New Call-to-action

In this blog post, we’ll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one.

Why Content Marketing Matters for Businesses

Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on”.

How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

HubSpot

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