‘Merging Two Blogs: Strategies for Content Success’ – CMI
Aaron Agius says, “Maybe you have two separate blogs that deal with two elements of your overall business. Maybe you’re rebranding your business and need to rebrand your blog. Perhaps you recently acquired another company and want to incorporate its blog into your own. Or maybe you purchased a relevant domain for the SEO juice and need to transfer your existing blog to it.
How do you combine two blogs into one? Here’s how. Before we do anything, though, back up each existing blog.
For the sake of simplicity, let’s assume you’re merging two WordPress blogs. It doesn’t really matter whether you’re combining two blogs into one new entity or merging one blog with an existing one. The steps are more or less the same.
First, you have the logistics of a WordPress merge. Then you have the sticky details.
Logistics
When you combine two blogs, one potential stumbling block is overlapping categories and tags. You need to take steps to prevent lumping everything together”.
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