Renee Warren says, “If you do effective content marketing, the reward will come. Its successes are well-reported: you’ll generate more revenue and grow your business — all the while your customers will like and trust you more. It’s not a new strategy, but it’s one that’s taken off with the age of the informed buyer.

Content marketing takes a different approach to traditional advertising. Instead of pitching to your customers, you make them smarter with educational content that helps build long-term relationships. On average, 76 percent of shoppers feel closer and more positive about a company after reading custom content.

Unfortunately, there’s a misconception about content marketing that it’s cheap and easy — in reality, it’s a big investment and it isn’t for everybody.

Here are the top seven reasons you should not do content marketing.

1. You want to be ‘on-trend.’

Every decision about content marketing needs to make sense for your business. Otherwise, your content won’t be valuable to your customers. If you don’t have a justification beyond “it’s hot right now” or “my competitors are doing it,” you’re not going to create anything new or useful — and a fresh perspective is at the heart of effective content marketing”.

The 7 Worst Reasons for a Content Marketing Campaign

Entrepreneur

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