Robert Bruce says, “Let’s go deep for a moment.

Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online.

As Mr. Sartre once said, “Words are loaded pistols.” I happen to believe that is a true statement. But today, without a largely invisible foundation that amplifies your words, they may as well be as impotent as an unloaded .38 Special.

Here are three simple “subterranean” lessons I’ve learned (and imperfectly used) over the years, that you’ll find might make all the difference in the visible strategy you employ out there in the world.

1. Be consistent

Take a minute to think about your favorite TV show.

It airs once a week (I’m not talking about binge-watching Netflix shows here) and in some small sense, you really look forward to it”.

The Subterranean Foundations of Any Good Content Marketing Strategy

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