‘Three bold marketing technology predictions for 2017’ – EConsultancy
Jeff Rajeck says, “As the old proverb goes, it’s difficult to make predictions, especially about the future.
Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.
Econsultancy has several posts which make bold statements about the future of digital, but to change things up slightly we asked a few industry experts to chime in with their vision of what we will see in 2017 as well.
In the brief video, Antonia Edmunds from IBM Marketing Cloud offers her views on what marketers should expect in the coming year”.
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