Nathan Resnick says, “Starting an online business is all the rage these days, as people want the ability to work remotely and have a steady income. The hard part of these businesses is making them last.

Over 90 percent of companies started in 2016 won’t make it through 2017. If starting an online business has become easier than ever, why hasn’t the success rate increased over time?

The fact of the matter is many people start a business without realizing the amount of work it takes to make it a success. Though work shouldn’t scare a potential entrepreneur, starting a business gets in the way of common leisures, and people often choose to relax over their ability to grind.

You don’t need to reinvent the wheel to be a success. Instead, focus your efforts on defining the following three aspects of your business:

1. Have a Clearly Defined Product and Audience

Successful businesses must have a clear understanding of their own value propositions and target market. To do that, you must first understand the existing marketplace you want to enter”.

3 Key Factors that Define Successful Online Businesses

Business.com

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