Phil La Duke says, “In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it “Publish or Perish,” and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company — quickly.

The company had made a fortune working with a niche client, but unwisely, it chose to fly under the competition’s radar. In other words, it did the opposite of marketing for fear that if competitors knew how much money it was making from this niche client, it would face stiffer competition. So naturally, after years of this “guerilla obfuscation,” the niche client business dried up and now left the little-firm-that-couldn’t struggling to sell its wares to prospects who knew nothing of our work, history and values, or even if we could deliver on our promises. Rapid marketing needed to be done.

Publish, perish and politics.
With publish or perish, I argued, our team of very talented organizational designers, trainers and safety professionals would publish articles and thus get our name out there to get it associated with expertise in our industry”.

I Used Social Media and Blogging to Become Famous for Nothing

Entrepreneur

Sharing is caring