Nikki Gilliland says, “I recently wrote a beginner’s guide to the role of community management.

Following on from this, I’ve been looking at some of the best online brand communities out there.

Unlike areas of social community management (such as a Facebook page or a Twitter channel) these tend to be the dedicated forums or websites where online communities share and discuss their interests.

So, let’s take a look at some of the best examples.

Lego Ideas

Alongside Lego message boards, Lego Ideas is a creative online community for enthusiasts of the famous toy sets, allowing users to find and submit ideas for new designs”.

Six successful examples of online brand communities

Econsultancy

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