Greg Sterling says, “Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent argues that may already be starting to happen.

The recent survey of 2,773 US adults affirmed other data showing that the bulk of consumers now spend much more time with their mobile devices than PCs. But the survey also reflected more transactions on smartphones than the PC — a surprise.

According to Fluent’s data, the majority of these users’ online purchases are happening on mobile devices — by more than two to one. This is a seemingly contrarian finding that goes against the bulk of other data I’ve seen, which shows higher mobile traffic but lower (than PC) transactions”.

Survey: mobile devices eclipse PC usage and, in a surprise, drive more conversions

Marketing Land

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