‘The 5 Rules of Killer Copywriting That Will Hook Prospects at ‘Hello” – Entrepreneur

Han-Gwon Lung says, “When I was a little kid, I remember, I was fascinated by the text copy on potato chip bags. Even at that age, I could already tell which brands phrased their messages better than their competitors did, and that difference just made me want those chips more.

Today, I write words for a living (which still amazes me, sometimes). And in the course of working with numerous consultants, business owners, startups and even Fortune 500s, I’ve come to realize something startling: Most of us know what good copy looks like, and what it reads like, but when we put something down, we don’t know how to follow the rules.

What are the rules of good copywriting?
If I were to ask an average group of consumers, “What does good copywriting look like?” they’d probably parrot things they learned in school”.

The 5 Rules of Killer Copywriting That Will Hook Prospects at ‘Hello’

Entrepreneur