‘How to Use Earned Media to Boost Your SEO’ – CMI
Gini Dietrich says, “If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t.
Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for your content efforts and improving your SEO.
Of course, this can’t be done overnight. A strategic earned media program requires consistent efforts to build awareness and relationships with industry bloggers, journalists, and other influencers who may share your content — after they learn who you are and what value you might bring to their readers or followers”.
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