Marcus Andrews says, “Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years.

Technology changes fast but that doesn’t stop us from missing big shifts. This is because they never happen all at once, but every once in awhile you can catch a glimpse of change in motion. Right now, this is the case with Facebook.

Facebook’s growth has been tremendous — and I don’t just mean the number of people who have a Facebook profile. Its most exciting growth has come from its network:

– Facebook (desktop/mobile): 1.18 billion daily active users, as of September 2016.
– Instagram: 600 million users, as of December 2016 — with 50% of all users following a business.
– Facebook Messenger: Over one billion monthly active users, as of July 2016”.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

HubSpot

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