Lesya Liu says, “While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their existing customers.

Contrary to a widespread belief, entrepreneurship and small business ownership is not so glamorous. Yes, we choose which 18 hours a day to work, but the allure ends there. Plus, inadequate budgets really limit the glamorous content production. An exhausted and overworked entrepreneur might not recognize the Instagram-worthy moments in her day.

So, what do you do and what do you post?

Instagram is all about storytelling.

Think of Instagram as a visual board of your business. When people fvisit your account the first time they (ideally) see a waterfall of images all telling the same story. Showcase your products, people and processes. Supply those images with a short explanation. Sometimes less is more”.

You Don’t Have to be Picture-Perfect to Succeed on Instagram

Entrepreneur

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