‘7 easy wins to add to your email marketing to-do list’ – Marketing Land
Chad White says, “Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year:
1. Use more retina-optimized images
In 2010, Apple introduced the iPhone 4, which had a Retina screen with four times the pixel density of previous screens. Now high-DPI screens are everywhere, not just in Apple products.
However, brands have been slow to adapt to this reality. Nearly half of brands never use retina-optimized images in their emails, according to Litmus’ State of Email Design report (email registration required).
The result of not using retina-optimized images is that images appear fuzzy and hazy, which is especially bad for lifestyle and product images. It’s incredibly difficult for people to get excited about buying dresses and visiting beaches they can’t see, for instance”.
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