Ginny Marvin says, “One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it mostly effortless to give the platform a chance. Now, Bing Ads is adding Automated Imports for campaigns ported from AdWords.

With Automated Imports, advertisers no longer have to remember to update ad copy. By scheduling imports, changes made in Adwords campaigns — ad copy, extensions, budgets and so on — can be automatically updated in Bing. Scheduled imports can be set on a daily, weekly or monthly basis.

A summary of scheduled imports shows which campaigns are set for syncing. Advertisers can pause or delete scheduled imports or adjust their settings. A file captures any errors or warnings generated during syncing”.

Bing Ads launches Automated Imports to sync campaigns from AdWords

Search Engine Land

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