Ben Davis says, “The New York Times is a massive media brand wrestling gamely with digital.

The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.

Last week, The NYT published the 2020 report listing the newsroom’s ‘strategy and aspirations’ – it’s particularly interesting for journalists and subscription businesses, but I thought I’d pick out some quotes of general interest for content strategists.

1. Your strategy should align with your business values

Does this sound too obvious? The advent of digital technology has distracted many companies from their values, but also from what their customers want.

The New York Times sums this up brilliantly in its 2020 report when differentiating between clicks and subscriptions. Content strategists should focus on long-held values over short-term traffic gain”.

Content strategists take heed! 10 lessons from The New York Times’ 2020 report

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