Matt Mansfield says, “We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics.

Banner Ads Statistics

Banner ads have been hit hard over the past few years:

– Approximately 30 percent of Internet users say they find traditional banner advertising distracting and will actively avoid sites where the ads interfere too much with content.
– 92 percent of online ads aren’t even noticed.
– Ad blocking is blamed for costing the advertising industry $22 Billion in 2015.
– 64 percent say ads today are annoying or intrusive.

However, retargeting is making banner ads relevant again:
– Website visitors who are retargeted with ads are 70 percent more likely to convert on your website.
– In one comScore study, retargeted ads lead to a 1,046 percent increase in branded search, a clear sign of heightened brand awareness and recall”.

Display Advertising Statistics for Different Types of Digital Ads

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