‘How AI will impact marketing and the customer experience’ – Econsultancy
Lynette Saunders says, “Jeremy Waite, Evangelist at IBM Watson, kicked off speaking at a recent DMA event by highlighting the fact that by 2019 there will be 1m new devices coming online every hour.
With so much smart tech in the hands of consumers, will we end up marketing to machines or algorithms?
He asked the audience to think about how we can use AI to create more meaningful relationships with our customers and use the power of marketing to make a difference.
While it is easy to get overexcited about technology, we still have situations where 85% of enterprises are not sharing data within their own sales teams.
Furthermore, the Gartner Hype Cycle for Emerging Technologies indicates that two of the top trends over the next five years will be cognitive expert advisors and machine learning. As such, Jeremy suggested that the future of marketing might build itself”.
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