Artash Arakelyan says, “When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

It reminded me of an interview I once read with a favorite musician of mine, who was labeled in the music press as an IDM artist, the acronym standing for ‘intelligent dance music’.

The artist’s response, and of course I need to paraphrase here, was: “Intelligent dance music? It makes it sound like other types of dance music aren’t as intelligent as this kind. A bit nasty, innit?” (He was English, and “innit” was the only part I didn’t need to paraphrase, as it’s humorous to read it online when one is a guy born and raised in the US.)

I agreed with his perspective, and felt the same way when ‘growth driven design’ and ‘GDD’ first began exploding on marketing blogs left and right, bandied about like free candy. Does the term imply that other web design methodologies were somehow not aimed at growing the organization?”.

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn’t Ignore It

HubSpot

Sharing is caring