‘How to Target the Right Audience in 5 Simple Steps’ – Entrepreneur
Murray Newlands says, “One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Instead of trying to succeed by marketing to everyone, define your target audience. Knowing your target audience’s motivations is essential to tailoring your product, service, and marketing efforts to meet their needs, and is one of the fastest ways to success — in fact, it’s very difficult to succeed without that knowledge.
Though it may seem difficult to try to market to your target audience, it’s easier than ever once you know what you must do. Below, I’ve put together five truly simple steps that will allow you to target the right audience and be more successful than you ever imagined.
Social media polls
Social media platforms such as Facebook, Twitter, and LinkedIn are effective ways of surveying your target audience. Social media polls are one of the most popular and simple ways of finding out more about your customers. Social media sites have made it easier for you to engage and listen to what your audiences have to say, and offer fully customizable forms that will help you expand your reach and even grow your fan base. Polls are equipped with analytical tools that will give you information on your audience’s age group, location, profession, and more”.
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