‘Shopping centers reinvented: 2017 and beyond’ – Marketing Land
Allan Haims says, “With the recent swath of retail store closings — The Limited, American Apparel, some Macy’s and Sears locations, and others — it’s clear that the brick-and-mortar mall shopping model is in need of transformation.
Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of merchandising and marketing to stay relevant in 2017 and beyond.
Forward-thinking shopping centers are responding by reinventing the brick-and-mortar shopping experience with innovations aimed at mobile-enabled, experience-driven shoppers — including incorporating non-traditional anchor stores, introducing new open-air mall formats with park-like atmospheres and offering shoppers a hyperlocal mobile retail experience that increases their connection to real-time mall benefits and personalized retailer offerings.
Staying true to roots while innovating
Malls have historically been a place to shop, gather socially and eat, and these basic values are still a major draw for today’s shoppers. However, the design and delivery of services are markedly different today, requiring a new approach to keep people engaged”.
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